Blogging is the new trend nowadays. Say goodbye to good old e-mailing. To know the status of our friend, all we have to do is read is or her blog. It may be boring but it may also be an eye opener to the possibilities of what a person can write, say and do.
The blogging phenomenon in Malaysia has lead companies to tie a good relationship with its customers. For example, the article on The Star dated May 27, 2007 entitled Getting customer feedback via blog-corporation ties. It states that through blogging is an interactive medium to build a good relationship with its customers (Ho 2007).
Even The National Union of Journalist of Malaysia has urged the Malaysian Government to accept blogging as a new media to disseminating information in the country.
According to Anand (2004) from the Information Week, there are two fundamental challenges of blogging which is issues of feedback and storage.
For more information on blogging phenomenon;
http://www.ajy.net/jmb/blogphenomenon.htm
http://www.informationweek.com/story/showArticle.jhtml?articleID=22103000
http://www.expertclick.com/NewsReleaseWire/default.cfm?Action=ReleaseDetail&ID=15080
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